A customer who reads my blog (and I think would rate me in the 7-9 range) sent me links to an article and book on Storytelling. The .NET & web services vision makes a great story. If you look at my old .NET Vision PPT, there is a real-world integration scenario. There are two slides – how it’s done today, and how it would be done with web services. I haven’t thought about it in terms of protagonists and antagonists, but the foundation is there.