Of course, I my copious notes are on my dead laptop, so this is all from memory. Granted, it was only yesterday and my memory isn’t THAT bad (yet).

Rael Dornfest on the Attention Economy
You know the old saying if you can’t say something nice, don’t say anything at all? The one thing I will say is that it felt like a sales pitch to come to the conference. Given that we we’re already there, it seemed like an odd choice. I’ll have more about Attention Economy with my post on today’s sessions.

Tim O’Reilly on O’Reilly Radar
Tim had (not surprisingly) a bunch of interesting things to talk about. Probably the most interesting was the stuff about Bionic Software which Tim describes as a system “that combines the biological and mechanical systems to create an enhanced system that is more powerful than either alone.” He described this as Intelligence Augmentation, instead of Artificial Intelligence. Bruce Sterling later talked about the importance of how things are named, and IA over AI is a great example of that.

However, Tim also went on at great length about the architecture of participation and harnessing collective intelligence. He’s given many examples of these, however I’m wondering if he’s over generalizing based on a few success stories. Companies like Amazon and Ebay are successful because they’re in the middle of financial transactions. Google’s been able to monetize the long tail of search to an amazing degree, but the growth of that market is slowing and Google has been unable to significantly monetize any of their other efforts (so far, though I doubt that trend will continue). Sites like del.icio.us and Flickr are great, but I don’t see evidence of a business plan outside of “get acquired”. On the del.icio.us about page, it specifically says that del.icio.us started as a hobby. Granted, hosting costs these days are such that you can run a hobby site for nearly nothing and cover that cost with Google Ads. But as a business, if there’s only a few business success stories, why place the importance on the crowd’s wisdom?

Bruce Sterling on The Internet of Things
I couldn’t do this talk justice even with my notes, so here are a couple of things that stood out:

• The guy introducing Bruce was a little to lavish with his praise. It was actually a little creepy. Bruce even remarked on it.
• I wish Bruce hadn’t read so many quotes from other people. It was hard to follow when he was providing his own opinions or someone else’s. He didn’t use many slides (yeah!) and the ones he did use didn’t have bullets (even better!) but when he’s quoting someone else, I think it makes sense to put the words up on a slide.
• He seemed to alternate between praising and disrespecting the crowd in the room. For example, he commented that “hype is an attention interrupt” which seems validate the work of many Web 2.0 companies even though so many people dismiss it as hype. However, he also made the comment that Web 2.0 was an effort by alpha geeks to wrest control of the web back.
• The main thrust of his talk was about applying Internet concepts like sorting and searching to the real world by creating links between real-world items and virtual counterparts. So you would never lose your keys again because you could easily Google them. I need to pick up his latest book “Shaping Things” for the flight home – it’s not like I’ll be using my computer.

Stick around, I’ll be posting my thoughts on today’s session a little later.

So between this mornings multi-touch interface demo and the session on Amazon’s Mechanical Turk service, my laptop died. At least, the display did. Sometimes I can get it to work for a short time by closing and re-opening the lid. But in the constant jostling environment of a confernce audience, getting it to keep working has proved impossible.

Of course this couldn’t happen while I’m at home with convienent access to the help desk. I’m at the Emerging Tech conferences for pete sake!

I would have just bought a laptop at CompUSA or something, but that qualifies as a captial expenditure and my boss wouldn’t sign off on it (primarily because of the paperwork he’d have to fill out). Luckily, CRE Rentals was able to get a machine over to me in a few hours so I’m back online. I guess I won’t be doing any more coding this trip, but I guess I’ll survive.

More from ETech later. In the meantime, check out Ray Ozzie’s blog entry on Wiring the Web. I may be biased, but it’s the coolest new thing I’ve seen here so far (though the multi-touch interface is pretty awesome too)

I flew down to San Diego for the Emerging Technology Conference today. I’m here thru Thursday which is the longest I’ve been gone from home since TechEd last year. And I’m only home eight days before heading off to SPARK and MIX for an even longer trip. Well, the SPARK/MIX trip is just one day longer than ETech. But a day can seem like an eternity to my three year old son who was predicting “Daddy come home in one minute” as I was pulling out of the driveway.

I skipped the pre-confernece tutorials, though several looked interesting. I’m really looking forward to hearing Bruce Sterling speak tonight.

And for those keeping track of my travel shenanigans with Alaska Airlines, no problems with the flight today. Apparently they only screw up when I’m in a hurry. And even better news is that I’ve re-earned my MVP status. I used to fly with them all the time, but then with the new role and new baby I just didn’t fly much last year. But they had some “quick earning” program that let me re-earn my status. They even gave me MVP status for the flight today, so I got to sit in first class. Crowded flight too, so it was nice. Of course, in what has become true Alaska Air style, I had to wait on hold and deal with a subordanant flunky for twenty minutes before I could talk to a supervisor who could get me registered into the quick MVP program, but it turned out OK so I guess I shouldn’t complain.

In preperation for SPARK later this month, we (i.e. the Architecture Strategy Team) has set up a SPARK Blog. So far it’s mostly links to a fewpeopletalking about SPARK, but it’s also appears to be an opportunity to use the work “SPARK” whenever possible, such as “SPARKs Fly“.

I’m just waiting for someone to blog about SPARKitecture. 😄

Last week, I ordered a couple of my shirts from Zazzle and they arrived over the weekend. I got one each black and white and I wore the black one to work today. I’m pretty impressed with the quality of the shirts and the printing job.

Of course the coolest part was being asked where I got the shirt and being able to reply “I made it”.

BTW, I met a couple of folks from Zazzle at Mashup Camp. They told me about a couple things working that I’m not sure are public yet which is why I left them out of my daily roundups. They told me the 304 shirts was actually a kinda slow day.