Passion * Technology * Ruthless Competence

Wednesday, July 13, 2005

Finally

From NHL.com:

NHL, NHLPA reach agreement in principle on new CBA

NEW YORK/TORONTO (July 13, 2005) - The National Hockey League and the National Hockey League Players' Association have reached an agreement in principle on the terms of a new Collective Bargaining Agreement.

Details of the new Agreement will not be made available publicly pending the formal ratification process by the NHLPA Members and the NHL Board of Governors.

It is anticipated that the ratification process will be completed next week, at which time the parties will be prepared to discuss the details of the Agreement and plans for next season. No further comment will be made until then.

Game On!

Update - Obviously, the NHL has to do ALOT to recover from missing last season. Apparently, HDTV is one of the things they are thinking about:

The NHL, which claims that hockey fans are the most technologically savvy of all pro sports fans, will focus a portion of its marketing energies on the cyber world. It will also work to improve the at-home experience for an ever-waning television audience, employing new camera angles, microphones on players and coaches and the use of high definition television production.

"The opportunities that exist for us with high definition television are enormous," [NHL Group VP of Communications Bernadette] Mansur said.

[Scott Burnside, ESPN.com, NHL Marketing Challenges Lie Ahead]

I'm hard pressed to say that getting HDTV would make the lockout "worth it" but it sure would lessen the sting.

Posted By Harry Pierson at 10:36 AM Pacific Daylight Time
Wednesday, July 13, 2005 11:16:18 AM (Pacific Standard Time, UTC-08:00)
Danger Will Robinson! It looks to me like the marketing types might be dumbing down the game to appeal to a broader audience. Remember that horrible "highlighted puck" that would shoot red streaks when someone slapped it hard enough? Ugh.
The NHLPA has done major damage to this sport - I only hope it can recover.
John
Monday, August 22, 2005 2:12:01 PM (Pacific Standard Time, UTC-08:00)
Hey Harry! You still there? Your wife is blogging, what about you? You on vacation for the last month or something, man?
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