I hadn't realized how cool the Halo 2 stats site on bungie.net is until Scott blogged it . This really brings the online experience to a new level. It's so cool, that I had to create a new flair for my blog linking to my stats page (I also put up a link to my games RSS feed). Granted, my stats so far are pretty lame - I've only played one multiplayer game so far and I came in 5th. (I did spend most of last night playing the campain.) Maybe the public nature of the stats will drive me to improve them. I haven't joined a clan yet, but when I do I'll create a flair for that too.
The coolest thing about this is that it sets a new bar for online experience. ESPN Video Games and EA Sports are nowhere near this level of detail, but I imagine they are taking notice.