Hating the Term Web 2.0


Now that I’m an Architect on the Edge (I’m thinking of putting that on my business card. Good idea or bad idea?) of course the first order of business is taking a closer look at “Web 2.0”. One thing leaps out at me right away – I hate the name “Web 2.0”.

First off, it’s a pure marketing buzzword. It was originally coined as a conference name. In a way, the fact that is has no underlying meaning is a good thing, because it gives people argue whether it reallyexists or not. In a way, it’s like the word “multimedia” back when we were first putting CD-ROMs into computers. There used to be lots of discussion if one thing or another truly was “multimedia”. Now, we don’t really worry about categorizing it as the marketing buzz around the term is long gone.

Secondly, I think it’s wildly arrogant to claim we’re only on version 2.0. The Internet has been around for 36 years. So everything before mid 2004 was Web 1.0 or earlier? And people are already talking about Web 3.0. Come on, let’s get real. The technologies that are driving the current revolution have been percolating for more than one major version of the underlying technology.

Finally, what’s with the version number anyway? One of the core principles Tim O’Reilly outlined was the “End of the Software Release Cycle”. Why are we using a holdover from the software release cycle days to indicate the end of the software release cycle?

Don’t get me wrong, I strongly believe that there is dramatic change happening in this industry. The way I explain my new job is to consider that one of the most basic axioms of distributed computing has been overturned.

From day one, all the computing power has been focused in the center. At first, the machines on the edge had no power at all – they were just dumb terminals. Slowly but surely, those machines at the edge started to become powerful in their own right. However, it’s only in the last seven to ten years that commodity hardware that was pervasive on the edge grew powerful enough to power the center. And it’s only in the last two or three years that the connection between the center and the edge grew fast and pervasive enough to make that edge power relevant.

The rules have changed. The power has shifted from the center to the edge. And we’re only just beginning to see the effects.

Maybe we should call it WebNT? :)


3 thoughts on “Hating the Term Web 2.0

  • Brant

    Typical Microsoft response. You didn’t invent the term thus you need to come up with your own. Did the same with AJAX (ATLAS??) *sigh* Web 2.0 is a great term because it well known in the industry and it tells you that things are changing.

    b

  • DevHawk

    Brant, my dislike for the term “Web 2.0″ has nothing to do with working for Microsoft. While I find it funny to invent a new term for technology that has been around for years (and invented by Microsoft I might point out) I like the name AJAX since it actually means something.

    As for Atlas, it’s just a product code name, like Longhorn and Whidbey.

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